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Monday, July 4, 2011

Weekly summary - 198th week-- Nielson Malaysia misleading us on Yun Nam scam??

I think the push factors that many people still thinking Yun Nam and Beijing 101 still an option to ‘cure’ their hair loss is the side effect of Propecia and Rogaine. Maybe Rogaine has not much side effects but Propecia scare many men due to the reduction of libido.
Thus, some people still give those hair care center a tried even though they have a notorious reputation. They provide you with some fictitious success rates form Nielson survey. Mine you, if you ask a different survey question you will get a different answer. It means someone can play around the question to get the result that is favorable to them. For example, I still recalled that Yun Nam hair Care claimed that they have a success rate of 90.9% from the customer that received their treatment. The source of the data is from AC Nielson, which is now the Neilson. How was the result come from? If you ask, “Do you think visit Yun Nam Hair care will be better than do not do anything with your hair loss?” I believe majority will answer, yes. This will give you a favorable answer. If you ask, “After getting treatment at Yun Nam Hair care, do you think your hair condition improved?”. Well, what is the standard to judge that your hair condition improved? If you are based on more hairs grow that before treatment, which is the prudent way, I strongly believe that 99.99% will answer NO!!!! But if they play around the definition, like a healthier scalp (after washing your hair of curse you will have cleaner scalp), I think the result will be 90% YES!
I believe Nielson has help set up the survey question that favor their customer. So who to blame of? Unless Nielson has come up with evidence that Yun Nam has manipulated the survey data, I believe both parties are in fault. They both cheated the consumers. Thus, how trustable of the Nielson’s survey result? Just ask the English dailies The Sun who has according to Nielson survey, has a readership that is lower than its daily 300,000 copies of circulation. The survey of the Malaysia local newspaper‘s readership always favor The Star. The fact is how true is the ‘fact’?
Now, Yun Nam, New York Skin and London Weight management has make use of the group buying or collective purchase to promote their services. Yun Nam gives the first services at RM 10 to attract the potential customer in Groupego. I would suggest you guys to beware of this. I think you can buy Spa services, permanent hair removal pancakes for female, but not something that you need to see the result like hair treatment or losing weight which need a long duration and depends on a lot of factors.

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